We're all about communication.
Back in the early days of the internet, Jeff Scherer was recruited by AutoNation (NYSE: AN) automotive retail group to help launch the first formal undertaking to "sell cars online." Despite the skepticism and overwhelming belief from the old-school managers that "no one will ever buy a car online," the project and the team prevailed mightily and started a change in the way people purchased vehicles.
Part of this early pioneering allowed for development and testing of a myriad of (then) new technologies such as inventory feeds, e-mail lead response, and maybe most importantly, something called Call Tracking.
After a few successful years honing the online purchase process (for what is now the largest automotive dealership group), Mr. Scherer left to help architect a similar scaled online marketing process with MarineMax (NYSE: HZO), the largest marine dealership group. Call Tracking was also brought in and positioned as a cornerstone of that initiative.
From there, Mr. Scherer was recruited by Bass Pro Shops to head up digital marketing efforts for their (at the time) 12 boat brands. Again, Call Tracking played an instrumental role in the martech mix.
Mr. Scherer then went on to found Teletraxx and Ntelegence.